Monday, August 9, 2010

Social Roasting Company

Social roasting company

307 Racecourse Rd
Melbourne VIC 3031
(03) 9372 3288

Doesn’t sound like a café, does it? But it is! And a good one at that! I think the name can provoke a lot of thoughts about what it is or what it isn’t. When I visited their webpage at I discovered it is a café with a conscious and a very exciting social concept.

First of all the coffee! Now you know we don’t do coffee, but hey we know the importance of it for those of you who do. The Social Roasting Company uses fair trade coffee that is ground freshly for every cup. In this process they are involved in every step of the way of getting it to you, from sourcing in Peru, Papua New Guinea, Tanzania, Columbia and Ethiopia, in grading and roasting it. They advertise that is 100% ethically sourced. This is an exciting development in the coffee world because if there were more cafes using fair-trade coffee there would be less opportunities to exploit the workers on coffee plantations (some of who are children). Another unique concept that is in play is the delivery of their coffee by a man called Josh on a bicycle. He delivers to cafes all over Melbourne. How fantastic!
I would really love to hear from any readers if they have had a coffee at the Social Roasting Company and what their experience was. Is it good coffee?

Secondly the tea! Well not in our books but obviously at the Social Roasting Company. MMmmm. The cafeteria pots showing up again and at such a groovy café. Couldn’t work out the brand of the tea as it was not displayed, but my English Breakfast was leaf, but I noticed Rach’s herbal tea was a bag. Nothing special but then again this café is all about the coffee and everything else is secondary.

Thirdly but I guess most important for me is the food. Can’t miss the menu, it’s on a blackboard on the wall, it’s huge. I think it’s a great idea, as it must save them a fortune in not having to print menus. I really liked the menu; there was definitely more than 3 items I could have tried. Porridge with rosewater and rhubarb, granola, dukkah poached eggs. I had the baked eggs with hash browns, olives, cherry tomatoes, parmesan and pide. $15. It was a little dry but quite delicious. Rach had scrambled eggs with bacon. On the blackboard it did say scrambled eggs with chilli and fetta, however Rach’s were missing these key ingredients. She also thought it was missing salt and pepper and just a little on the bland side. Disappointing! But what was more disappointing for Rach was that there were no pancakes on the menu. She does love her pancakes! There were a few sweet treats on offer but we both showed restraint, unusual for us( we won’t tell them about the lollies and chocolate we bought at the foodworks afterwards).
I liked the space we were sitting in. The procession of different types of groovy people from the Bulldogs Player to the boys in suits made for interesting people watching. I really liked the communal table and chairs and as is quite common practice these days there was some art on the wall for sale. The coffee roasting machine is a great centre piece in the café and it emphasises the importance of the coffee.
Another point of interest is the fair business side of it. Employing those who for whatever reason have found it difficult to get employment. These guys are covering a lot of social ethics in their business and I really hope it works.

On paying it was disappointing that there was no credit card facilities however given the nature of the business it is understandable, it just means we have to be more organised next time we visit.
And yes there will be a next time because I really liked the whole concept and experience, everyone should support businesses like these.


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